Hashtags were birthed On August 23, 2007, has become a popular social media trend for a decade now, with over 125 million hashtags used daily! But have you considered using Hashtags for business growth?
Meanwhile, I know it is common that Hashtags are used to lay emphasis in order to link up with trending topics. However, in the angle of a digital marketer, hashtags are a great social media networking hack for growing your business brand or firm.
What is the purpose of a hashtag? Why You Should Start Using Hashtags For Business
Ever since hashtags came onboard social media networking it has been implored in executing popular promotions, be it brand, product, breaking news or just ideas. It has carved out a spot as one of the best social media networking practices.
Meanwhile, I will love to bring you closer to the view of how you could use hashtags to grow your business. In doing this I will show how it be used in improving your SEO—Search Engine Optimization ranking. And as well on SMM —-Social Media Marketing.
SEO and SMM are very popular terms of internet content marketing. SEO is just the practices and process that content creators or websites must follow in order to be found in search engines for the keywords or phrases relevant to the services they offer.
If you would wish to learn more about SEO, I did a vivid explanation on WHAT SEO IS NOT FOR NEWBIES. So how do you hashtags help promote the SEO of your website?
“The total number of followers and connections your social media profiles contain does have a significant influence on your rankings. A company with 100 Twitter followers won’t receive nearly the ranking bonus of a mega-corporation with a million Facebook likes and a million Twitter followers” Forbes.
Therefore it is established that social media practices like hashtag can boost your ranking. I know this because once you can use your hashtags effectively you can easily link up with a bigger audience, build visibility and fellowship.
How Does Hashtag Work?
I advise that each time you use hashtags that you link your website to it. This will enable those who wish to learn more from you to click, that’s free traffic! Also, an increase in sale or rate of conversion as well.
However, it takes time to build an audience but with good content and consistency, it would be faster. Just like John White, who garnered over 40, followers on LinkedIn with a mouth dropping 6 million views on his blog.
Harris Schachter, Director of Marketing at Home Care Delivered and hybrid marketing consultant in Richmond, VA. who increased his sale by 400% implementing simple Instagram hashtag campaign. It boosted his SEO as visitors increased coming through organic traffic.
How To Use Hashtags Effectively On Every Social Media Network
In addition, I will give you 5 tips for using hashtags for business. To get to be seen by a larger audience and not just your followers on any social media platform.
1. Use Simple Phrase or Word
It is very important you take cognizance f the fact that your hashtags should be as simple as possible. The fact is that there are many hashtags on various social media networks.
To have an edge you need to implement your hashtags on these three factors:
- The trending topic
- Simple to remember
- It should be relevant to you and as well as your audience.
2. Make Use Of Already Trending Hashtags
Most times there will be an activity trending about your business. It is a good time for you to adjust your hashtags to reflect the trends. Sometimes it might not be about your business but it has to be what will get attention, just like the Game Of Thrones.
Many people have used Game Of Thrones trend to increase their brand’s visibility because it was trending. And people will like to know what’s latest about the movie.
However, in doing this care should be taken not to lift it off your basic niche entirely. So, you will not lose the already existing conversation and engagements.
Hashtags are peculiar to Twitter but it has come in use on the social media network like Facebook, Google+, Instagram and as well as Pinterest. Many people have used it to create awareness of their product. You can as well take advantage of Hashtag today to boost your business. Is there anything you wish to add on Why You Should Start Using Hashtags For Business?