Social media has become part of the marketing hub. With today’s society becoming more reliant on the use of the internet.

Social media has become one of the most effective ways to make your business stand out. However, before you can successfully leverage your business on social media. You’ll definitely need some essential social media marketing tools.

As a marketer, you know that one of the best ways to connect with your audience is meeting them on social media channels. Meanwhile, an active online presence is the key to a social media marketing success. However, it can be overwhelming marketing on social media without having the relevant social media marketing tools.

Nowadays, most brands have one or more active online presence. But the question now is, do you have the necessary social media marketing tools to raise your brand to the top? Hence, in this article, we’ll take a look at those important social media marketing tools that your business can’t sustain without.

10 Important Social Media Marketing Tools To Sustain Your Business

The following are the essential social media marketing tools designed to help marketers advertise their brands more effectively.

1. Buffer

Buffer allows you to fully manage all your social media accounts in one place. You don’t have to log in to multiple social media accounts anymore, Buffer lets you do it in one place.

If you are worried about how to manage your multiple social media accounts for your marketing campaign, Buffer offers a swift solution. It also integrates with a number of other applications to aid with content curation.

In addition, Buffer makes it so easy to schedule and publish posts, and analyze your performance. It is one of the social media marketing tools that have all-around features.

Such as browser extension, social media calendar, RSS Feed, etc. Also with social analytics, it can be able to track your engagements like clicks, comments, shares, and more.

Moreover, it’s one of the few social media marketing tools that have powerful photo editing capability with group collaboration. In a like manner, Buffer can equally make disordered social media account organized which will, in turn, make marketing more manageable.

2. HootSuite

Probably one of the most popular social media marketing tools out there. HootSuite manages your social media presence with ease. Even with hundreds of social media posts, you can automatically schedule them with HootSuite.

Furthermore, it filters social conversations by keyword, hashtags, locations, and as well as multiple languages. With this, you can be able to monitor your customers’ conversations about your brand.

In short, with HootSuite you can schedule contents, publish posts to all major social media channels, and connect with customers. You can equally approve posts from your team, all from this single app.

Meanwhile, to use HootSuite effectively, there are some paid packages integrated to enable you to manage unlimited social media profiles. However, you can also experience a 30-day free trial and have a taste of how this marketing tool functions.

3. Sprout Social

Sprout Social connects with all the major social media networks responsible for your marketing campaign success. Such as Facebook, Twitter, LinkedIn, Instagram, and Google+. It has a clean and user-friendly interface. Its reporting tools inform social media managers about the future strategies.

Just like a few other social media marketing tools, you can schedule your posts for all accounts from one box. Sprout Social has an intuitive interface and you can review the activities of your team members and their engagements.

Moreover, Sprout uses data to make a better decision. While it as quantifies, validates, and easily showcase the success of your brand’s social media marketing strategy.

4. Animoto

A video is one of the most outstanding ways to capture the attention of your audience. The popularity of visual contents on social media today especially Instagram and Snapchat is overwhelming.

Besides, in social media marketing photo and video are the primary modes of communications. Therefore if your business can’t create scintillating visual content then you’re in serious danger. Animoto can help you diligently to create compelling visual contents about your business.

Social media marketing tools like Animoto can help you capture a large segment of your audience. With loads of photo and video editing tools, Animoto can help even inexperienced marketers to create compelling video contents for their audience.

Animoto provides access to a large volume of attractive templates, themes and even a collection of stock music to add depth to your video creation.

5. Grum

This is one of the social media marketing tools that interest Instagrammers. Grum has quality features that can make Instagram more effective as a marketing channel. Marketing on Instagram can offer you an array of features such as unique engagements. But the difficulty with this platform is the inability to post from your PC.

However, Grum offers you the opportunity to manage your Instagram account from a single dashboard on your PC. With Grum, you can schedule and post on Instagram from your PC, process and edit photos including cropping images. Not only that but also you can swap Instagram accounts without having to sign out and in again! Isn’t that an indispensable social media marketing tool?

Honestly, Grum helps businesses and marketing teams to increase their Instagram marketing performance. And even free up more time to create fresh contents.

6. Quuu

Social media marketing is increasingly becoming a reality for automated contents. Sometimes instead of force-feeding your audience with a stream of your contents, you better create more quality content from around the web. Quuu is one of the best social media marketing tools for doing just that.

Moreover, in social media, your followers are looking for value. That is a wide array of information that resonates with tips, entertainment, ideas, education, humor, and more.

Quuu lets you select interests from over 300 categories and its editorial team will notify you with the available contents for curation.

This is how the interface looks like

social media marketing tools

At this point, you can either post your contents manually or let Quuu do it for you. Meanwhile, the topics you’re to select are the ones most relevant to your industry and audience. Quuu is a great marketing tool for stuffing your editorial calendar with curated content.

7. Canva

Canva is one of the social media marketing tools that allows you to edit photos, add text, stickers, frames, and effects to your social media images. In fact, video content is mostly what you need in your social media marketing campaign. But if you’re not creative and skilled, and you don’t have social media marketing tools like this. Then your campaign is at risk.

Like we know, creating a great visual experience is part of growing your audience and improving your advertising strategy. However, it can be difficult to figure out the right images for your social media contents. And this is what this tool Canva is best at.

Canva is a free browser-based designed tool for designers and non-designers who need to make attractive and quality images on the go. It offers both free and premium images, drag-and-drop features, and custom layouts for your different social media channels.

Moreover, social media posts with images gain more engagements than those without. So, there’s every reason you capitalize on the effects of these social media marketing tools especially visual content curating tools.

8. BuzzSumo

BuzzSumo is arguably one of the best social media marketing tools for tracking trending topics. And what topics don’t resonate with your marketing objectives. With social media attracting much traffic, you need to pay extra attention to some certain topics. Likewise the type of contents that are leading in your industry.

BuzzSumo has a search bar that with a few keyword searches, you can discover relevant topics that your audience loves. This way, you can start curating those popular contents that your audience will probably find valuable.

Given that a greater percentage of marketers find it challenging to create engaging contents. BuzzSumo can help eliminate that worrisome experience and set you up for finding winning topics.

9. Iconosquare

Iconosquare is one of the important social media marketing tools you need to know particularly for Instagram users. It lets you leverage industry-leading analytics and tools to grow your business on Instagram and Facebook. With the user-friendly interface, you can draft, schedule and preview your posts.

Furthermore, you can track and moderate the interactions on your latest posts across all social networks. From audience growth to user engagements, it helps you understand and improve performance on key social metrics.

You’re not alone, over 34,000+ businesses, agencies, and influencers trust Iconosquare. So you too can, in order to supercharge your social media marketing efforts.

10. Post Planner

When you manage multiple social media accounts, it’s always difficult to always come up with different contents to share. However, BuzzSumo might have taken the choice for finding the most-shared posts, but how about your social media posts?

Post Planner, just like the name goes feeds you the most viral posts across major social media channels. Notably Facebook and Twitter. It gives you tons of content ideas, scheduling of contents, and then boosts your social profiles for more engagements.

This marketing tool analyzes audience interests with various algorithms to recommend topics to share. With multiple topics at their disposal, marketing teams now can post as efficiently as possible.


There are lots of tools that will make your social media marketing campaign easy. The secret is to choose the ones that are right for your platform and resonate with your marketing goals.

Not all the tools are relevant and most of them keep on evolving. But I believe that with this our list can help you make the right choice for your business.

Let us know your mind when you leave us a reply with the help of the comment box below.

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