If you have gone through our guides to an effective email marketing campaign, you might have made up your mind on email marketing. So, to get started with your email marketing there are two things you’re certainly going to need.

Which are; an opt-in form and an email marketing software. Moreover, these two things work hand in hand. Because without an email marketing software, you aren’t going to create an opt-in form. In the same way, without a reputable email marketing software, you can’t create a compelling opt-in form.

However, there are questions that people keep on asking about email services today. Although, some of those questions account for their marketing strategies. Even though every marketing plan should have email marketing covered. Some of such questions we see are;

Is email marketing a priority for my business? Or which email marketing software is right for me?

So, answering the questions in bits I’d begin from the first one with just a short direct answer.

Email marketing is a priority for your business, yes! Because email is still the most direct and effective way of connecting with your leads, nurturing them.

And turning them to into loyal customers. Thus, one can say that email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Therefore when done effectively, email marketing converts prospects to one-time loyal customers.

On the other hand, people still ask which email marketing software is right for them. So, I’d say that the best email marketing software is the one that enables you to create highly engaging emails.

Not only that but also the one that allows you to manage your contacts. To equally segment users into groups and finally track the performance of your email campaigns.

Therefore, having been cleared of your doubts let’s quickly go to see those email marketing software that is right for your business.

8 Best Email Marketing Software For Your Business

Below are our choice for the best email marketing software

1. Constant Contact

When you choose the best email marketing software, connecting with customers becomes hell easy! Constant Contact is one of the largest email marketing software in the world. They allow you to manage your subscribers and create professional emails with templates.

Moreover, it possesses all the features of a good email marketing software we mentioned above. Along with the ability to create a segmented contact list, you can as well track the performance of your emails. This will enable you to see when they’re opened and what people are clicking on.

Email Marketing SoftwareThat’s what the company has to say about their deliverability rate.

However, with Constant Contact being over 20 years in the email marketing services, they’re no novice in the game. In addition, they offer the right plan, at the right price. Hence, their email plan price which depends on the number of contacts starts at $20/month. Meanwhile, they run their email service for free for you for the first month. The secret is that it’s simple and affordable!

2. MailChimp


This is one of the most popular email marketing software. It is great for startups because it offers a very user-friendly interface with great tools and awesome support. On a clearer note, MailChimp arguably has all the features you need in one place.

Starting from creating your campaigns to the ability to unlock new features with the tools you already use. This email marketing software got you covered. It integrates perfectly with WordPress, Magento, Shopify, and many other platforms.

Again, it’s safe to understand that you can’t do it all alone. For this reason, MailChimp still supports and make your life easy with email automation. However, it buys the heart of the users with two features that everyone loves; It is easy to get started and it’s free. MailChimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This makes them stand out amongst equals.

3. GetResponse

GetResponse email marketing software helps entrepreneurs build targeted subscriber lists and send a high-impact newsletter. This email marketing solution is hugely popular and extremely easy to use.

In fact, it’s ahead of so many other email marketing software as it comes with varieties of features that will suit your business. GetResponse features drag-and-drop email editor, autoresponders, advanced analytics A/B testing and many more. Therefore, with the help of these features, you can grow lists, increase conversions, and optimize your audience engagement.

Along with that, it equally features responsive design, landing pages, mobile workspace, 1000+ iStock photos, etc. For creating and publishing a high-converting video and promo pages.

Also, with it’s marketing automation feature you can plan, build, and manage individual customer journeys.

Moreover, the pricing remains affordable giving you more reason while you should choose GetResponse. Meanwhile, as a beginner, you can start with the email plan with £10/month. Other advanced plans start from £32/month and above.

4. ConvertKit

This email marketing software is robust and it is extremely easy to use. It is dubbed the email marketing solution for professional bloggers, authors, and marketers.

With ConvertKit, it’s easy to customize and embed forms on your website to turn casual readers into subscribers. Moreover, it allows you to easily offer content upgrade and lead magnet with email signup forms. On the other hand, ConvertKit is great at organizing your subscribers by tagging them based on their interests, activities, and more.

These tags can be grouped into segments to help you broadcast the right messages at the right time. Again, they help you to improve your conversions through their visual automation tools. Similarly, they integrate beautifully with the tools you already use. Such as WordPress, Shopify, Teachable, LeadPages, etc.

Therefore, if you’re ready to up your game the first step is having the right email marketing software for your business. And you have everything your business needs in ConvertKit.

More interestingly, the only difference in plans and pricing is the price per number of subscribers. But the features remains the same across all plans. From 0-1k subscribers is priced at &29/month, while from 1k-3k subscribers is priced at $49/month and so on.

5. AWeber


This is another popular email marketing software that offers a wide range of features. Including autoresponders, segments, an email builder and more. AWeber allows you to easily create and send beautiful email newsletters to your subscribers.

Just like most other reputable email marketing software, it has a wide array of features that made thousands of people to recommend it. Among them includes; Time-saving autoresponders – the truth is that automated email saves you time and keep your readers engaged.

Furthermore, they integrate with other tools that you use seamlessly such as WordPress, Facebook, PayPal, Shopify, Salesforce, etc. In addition, they make sure that your email reaches your subscribers with trusted deliverability!

Above all, they offer a 30-day free trial, while the pricing starts at $19/month.

6. ActiveCampaign

ActiveCampaign comes with all the tools you need to create smarter email marketing campaigns. It offers a combination of email marketing, marketing automation, sales CRM, and messaging. Every tool you need to make meaningful connections and grow your business is here in ActiveCampaign.

So, starting from email marketing, it helps you to send super personalized, responsive, and beautiful emails in just a few clicks. Then, you can go on to automate your work and send personalized emails based on your customers’ actions. Besides, automation makes it easy to run your marketing. Because you can set up a welcome series with email automation and segment your contacts. Thus, that everyone is busy is not when you’re on ActiveCampaign, it automates with simple workflows.

More importantly, this email marketing software helps you to go beyond email marketing. And here is how they are set to support your business to grow. By offering advanced reporting, site tracking, migration services, training, and support. Yet, it doesn’t end there. It equally integrates with your favorite apps such as WordPress, Facebook, Twitter, etc.

Moreover, the pricing starts as low as $9/month. Although it depends on the number of subscribers that you have. So, for startups with little subscribers, the prices could be a good fit for you. You can as well run a free trial.

7. Campaign Monitor

Do you want your emails sent fast and easy? Campaign Monitor gets the job well-done for you. With Campaign Monitor, you can design engaging email marketing campaigns with simple drag-and-drop tools. However, to make everything possible, it comes with a range of professionally-designed templates to get you started.

Perhaps you want to see the performance of your email campaigns. Hence, Campaign Monitor allows you to track your success anytime and anywhere.

Moreover, you can organize your email marketing data and build segments based on customer’s criteria. Again, you can use automation to trigger emails with relevant contents such as welcome emails or reminder emails.

Amazingly, this email marketing software guarantees your emails to look great in every inbox, on every device. Irresistible Ugh?

8. Omnisend

Great you made it here. To the last in our list, but never the least!

Omnisend is an all-in-one email marketing automation platform. This email solution helps you to sell more by converting your visitors and retaining your customers. It offers a wide range of features you can use to build a long-lasting relationship with your customers.

Therefore, with Omnisend you can order confirmation email just the way you like it. So that you keep your brand style and make your customers remember and willing to buy from you again.

I’m sure you too are tired of the spammy and boring newsletters that don’t provide any value. That’s why Omnisend helps you to engage your customers in a much more appealing way. You can add a gift box, discount coupon code, scratch card, and product recommender to impress your customers.

This is a perfect sample


So, what are you waiting for? You can start to grow your subscriber list and send converting newsletters created with this easy-to-use editor. Though, it doesn’t just stop there. It easily integrates with your favorite platforms such as Shopify, WooCommerce, Magento, Opencart, etc. And you’re not alone, after all, it is trusted by over 40,000 marketers across over 130 countries.


Your email marketing campaign is not dead. What you just need is only a reputable email marketing software. Hopefully, having gone through this article you can spot the best email marketing software for your business.

While the pricing differs, the features equally differ too. So, it’s up to you to choose the software that best serves your business needs.

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