Are you tired of the traditional outbound marketing campaign? No need to worry, because Inbound marketing has increasingly become popular in the marketing and advertising world today. How do you feel when you receive a marketing email that you never signed up for? Or perhaps TV Commercial Ads in the middle of your favorite shows. Quite irritating, aren’t they? That’s what traditional outbound marketing campaign feels like.
However, it’s a new era, “Inbound Marketing era”. Which solely focuses on the value they can offer to users. Hence, those users naturally engage with your business and actively seek you out when the need arises.
What Is Inbound Marketing
According to HubSpot, Inbound marketing is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.
Unlike outbound marketing, inbound marketing is a better way to market, a better way to seel, and a better way to serve your customers. It’s all about creating valuable experiences that have a positive impact on people and your business.
Firstly, you attract prospects and customers to your website and blog through quality and educative contents. Now they have come, you will then have to engage with them by using conversational tools like email and chats. And also assuring them of continued value service. Finally, it’s time to delight them as a convinced advisor and expert!
Therefore, one can say that inbound marketing campaign is a proven methodology for growing your business. In this article, we’re going to discuss those inbound marketing strategies for growing your business.
5 Essential Inbound Marketing For Growing Your Business
With these following Inbound marketing strategies, you will create reasons for the customers to come to you. Generally, they are less expensive and with a wider range of benefits and even a higher ROI.
Here are the 5 of the many useful inbound marketing strategies for growing your business.
1. Search Engine Optimization [SEO]
When you talk about inbound marketing, you’re undoubtedly going to mention SEO. It is the process of optimizing your website’s content and structure for search in order to rank organically on the search engine result pages. However, before you could rank so well on SERPs, there are key elements of SEO you need to practice.
One of the most important features of SEO is the power of keyword research. Meanwhile, in order to rank well for a relevant keyword, you need to use the keyword judiciously in your content writing. Also, there are other technical components to SEO you need to apply to improve your organic traffic and ranking from search engines.
These components include link building, website structure (optimizing for mobile devices), improving website speed and more. SEO can easily get complicated for you if you’re not organized. But with these features still fresh on your mind to optimize for, you’ll duly have the last laugh in your SEO campaign.
2. Social Media Marketing
Top social media platforms have become one of the most effective strategies for securing new visibility. You have created awesome contents and published them on your website, that’s quite nice. But the fact remains that you can’t seat and cross your legs for those contents to do wonders for you.
Obviously, this is where social media marketing companies play intensive roles. You can generate new leads and sales by sharing and promoting your contents on social media. With valuable contents on your desk, you’ll continue to build a loyal on social media. Just like what we mentioned early, Inbound marketing no longer struggles for customers. Rather, potential customers will find your companies, follow your companies, and then interact with your products. All through the help of social media channels.
Social media is a powerful method of inbound marketing. However, don’t just hold down to only social for your conversions. Email and organic searches are great sources of conversions too. So, spend enough time to create a strategy to distribute your content across to the right people on social media. Analyze the best contents that resonate with your audience and re-target them.
3. Content Marketing
It is good to think that the quality of the content you create is an important feature of your inbound marketing strategy. Nevertheless, it remains clear to see that without fresh and quality contents you’ll definitely struggle to generate new leads and to increase conversions.
Here are some techniques you need to adopt while creating your contents so that they would stand out from that of your competitors.
- Make use of an appealing headline [Title]: The title of your content is the first positive step to making your contents stand out. It is simply what drives most clicks and new traffic to your contents.
- Create long and data-driven articles: Creating in-depth content pays a lot of dividends to your content ranking. No matter the kinds of contents you create, long contents with lots of data and analysis will always work best. Also, it’s among Google’s ranking factor in Google’s algorithm for ranking. And it will also impact the time spent by users on your content page, which is equally one of the ranking factors.
- Include other forms of contents, particularly visual: Add some forms of visual contents to your content, so that it will appeal more to your audience. People are drawn to visuals, so let your contents be more than just long chains of texts.
However, if I may ask; What types of content have you found to the most effective in bringing desired leads?
Anyway, this infographic details it for you!
SevenAtoms also said that companies who have a blog receive 97% more leads to their website that companies that do not. So you can see the big difference in the above picture and the data.
4. Influencer Marketing Campaign
Influencer marketing is such an effective strategy in building your inbound marketing. It works by getting other influencers in your niche to market for you. This is simply because they are the thought leaders who hold the best marketing reputations and biggest audience reach in your niche.
Therefore, if you succeed in figuring out the best influencers for your brand and targeting them specifically, people can get excited about your brand. Always appeal to the influencers that can be persuasive to your target audience. Then gradually build relationships with those influencers so that they can deliver effectively for you and your brands.
Read More: The best influencer marketing platforms to boost your brands.
Influencer marketing will greatly benefit your inbound marketing if you eventually hook up with the right influencers for your brand. Here is another thing, a greater percentage of your target audience will be willing to purchase any product recommended to them by a trusted influencer. So, take your time to build a lasting relationship with the best influencers for your brand.
5. Build A Personal Brand
Finally, personal branding would mold you into a truly successful marketer. The idea starts with when you start up a business, it’s quite impossible to separate yourself from that business again. Most marketers depend almost on the power of their personal brands.
Just like some marketers, you can build a business based on your personality. Also, you can build a business while using your personal brand to promote it. Meanwhile, building a relationship between your corporate brand and your personal brands will make your company more accessible and trustworthy.
Forget outbound marketing, it’s the inbound marketing that is the effective way to generate visitors, leads, and buyers to your business. The sweet thing about Inbound marketing strategies is that they work together and complement each other.
Therefore, test and monitor your inbound marketing results. If they don’t work as expected, refine your strategies and try something new. Nothing has one way out, so be very versatile in building your inbound marketing campaign.