There are no two ways about that if you are not using social media analytics tools. Then your social media activities will probably remain immeasurable.

How can you tell your top performing Tweets, the time of the day your Instagram post gets the most engagement. Or even whether your Facebook marketing brings in leads and traffics, if not for social media analytics tools.

Social media analytics is all about gathering data from your social media accounts and campaigns. And then using them to track, measure, and improve your performances. Hence, social media analytics tools are software that helps you to retrieve information from your social media profiles.

Meanwhile, by now most marketers have understood the needs for analytics tools to measure their social media efforts. Besides, as social media marketing is growing so the needs for more tools. With many social media platforms out there, the question now is what are the best analytics tools for my platform?

Although, tracking and reporting social media metrics used to be a problem for digital marketers. But now, with the right social media analytics tools, all those problems are becoming things of the past.

So, to make things easier for you as a marketer and asocial media manager. We have come up with these important social media analytics tools to track and measure your social media efforts.

7 Best Social Media Analytics Tools For Measuring Your Performance

Note that social media analytics tools bring your social media marketing goals to the light. That is by collecting and analyzing social media data. You can figure out how social media factors into meeting your marketing goals. Below are our best social media analytics tools for every business on social networks.

1. Google Analytics

You probably already have Google Analytics set up on your website to monitor and analyze your traffic. And it actually has the best performance in this category. However, Google analytics is one of the best ways of evaluating your social media metrics. It can equally help you measure your social ROI.

As you can see from the infographics above, you can use Google Analytics to measure the value of traffic coming social networks. While also determining how your visitors behave, whether they convert or not.

2. Hootsuite

Hootsuite social media analytics tool allows marketers to measure the success of their social media campaign in real-time. With Hootsuite supporting over 30 social media platforms, one can say that it is one of the best reporting tools. Especially for those that have a wide range and high volume of an audience on different social media platforms.

With easy-to-use dashboards and a chance to create an unlimited number of reports. Marketers can analyze their social media metrics in one place. Such metrics as Engagements, Followers, Posts, Traffic, etc.

Apart from reporting and measuring social media metrics, Hootsuite can as well be used in scheduling social media posts. In addition, it offers a free 30-day trial to get started with.

3. Tailwind

Despite Instagram and Snapchat currently the most sort-after visual social platforms, Pinterest is still such a winning package. Hence, Brands that use Pinterest are recommended social media analytics tools such as Tailwind.

Through Tailwind you can monitor brand mentions, boards, repins, likes, Pinterest and Instagram followers, and more. It helps you to track results to know what’s working and deliver more Pinterest and Instagram contents your audience would love.

Furthermore, Tailwind is an easy-to-use social media analytics tool with key performance indicators. While it remains affordable for small businesses with a small social audience, it’s also extensible for the enterprise. With Tailwind your Pinterest and Instagram profiles, pins, hashtags, and more are always under tracking.

4. Audiense

Audiense is one of the social media analytics tools that understand your audiences better.

It best understands your audiences based on what their interests and carers are, ages, and more. By identifying relevant audiences, you discover amazing actionable insights and inform your strategies to grow your business.

However, it doesn’t stop there. Audiense has the ability to turn insights into actions. By letting you discover how best to engage and activate your audiences across multiple channels. Meanwhile, the awareness level of your audiences will be ideal in helping you create better marketing strategies.

Also, if your total audiences on Twitter [i.e both following and followers] is less than 5,000. Audiense offers free analytical solutions for your Twitter profile. Including followers’ demographics, interests, and the extent of your influence.

5. Quintly

Quintly is social media analytics made simple for you. It helps you gain performance insights and optimize your strategy with advanced analytics with competitive benchmarking. Designed to work across varieties of social media channels, such as Facebook, Twitter, LinkedIn, Instagram, Google+, and Youtube.

On the other hands, Quintly can help you reach your business goals by analyzing social media data with a dedicated tool. Also with the help of customizable insights and flexible dashboards you can optimize your strategy. That is to say, you can customize existing metrics or create new ones from scratch. To effectively measure the social media key performance indicators that fit your strategic goals.

It offers a 14-day free trial for every plan. While the pricing plans by the profile for the small package is $100 per month which can analyze up to 5 social profiles. And the large package is priced at $480 per month which allows for up to 40 social profiles.

6. Buffer

Buffer helps you analyze the performance of all your social media accounts in one place.

You can use the analytics to view your social media performances and understand how to improve results. It identifies your top social media posts for the day. Though Buffer is generally acknowledged for brilliance scheduling, it equally monitors your performance with an easy interface.

However, the only difficulty with this reporting tool is that Buffer can only track the posts you make through its platform. Meanwhile, Buffer offers a free plan that incorporates 3 social accounts and Pro plan for $15 and with 8 social accounts. Other paid plans are designed for business.

7. Sprout Social

Sprout Social is one of the known social media analytics tools. With this analytics tool, you can measure your performance across Facebook, Twitter, LinkedIn, and Instagram. Moreover having all your analytics in one place makes it easier to track and compare your efforts across multiple social profiles. And this is what Sprout Social simple does.

Indeed with Sprout Social, you can fast track your social success and deliver results that matter. So, if your brand or business is managing multiple profiles across multiple social media platforms, Sprout Social is highly recommended for you.


There are quite a number of good social media analytics tools out there, prior to the ones mentioned above. However, our list is more of a selective preference worth buying into. Besides, there is no must use. But just that as your focus becomes more specific, some platforms will definitely emerge as clear favorites.

So, which tools appeal to you most? Do well to leave us a reply with the help of the comment box below.

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